Tim J. Coleman

917-650-3044 • timcoleman018 [at] gmail dot-com

Tim has worked on brands ranging from A&E to BMW. His brochures for Mercedes-Benz, in particular, won him six International Automobile Advertising Awards. In addition to his work in advertising, he has published stories in an array of outlets, including The New York Daily News, The Village Voice, Premiere, Smoke and Complex. He also writes the NY Indie Movie Examiner column.

EXPERIENCE
Young Runner Creative
Owner and Operator, March 2009 to Present

Current clients include:
Razorfish
• Help write and launch the first-ever branded Facebook site for its client Mercedes-Benz in addition to the two channels Mercedes-Benz now broadcasts on YouTube.
• Conceive and write banner campaigns, such as one for the redesigned 2011 R-Class.
• Write banner ads for model-year change-over C, S, M and GLK-Class vehicles.
• Write e-newsletters to Mercedes-Benz owners as well as tailored versions for prospects.
AETN
• Write advertising campaigns for programs on A&E, History and other AETN networks.
• Write B2B trade magazine campaigns and website copy for the History channel.
• Write B2B ads for parent company AETN in addition to presentations for its sales reps.
Catalano, Lellos & Silverstein
• Conceive and write banners, such as one for the NHL touting its new capacity for watching hockey games live and online.
Collins/The Martin Agency
• Work with team on strategic branding, including the messaging and “tone of voice” for the Microsoft store, the company’s first retail outlet.

Merkley + Partners
Senior Copywriter, May 2006 to February 2009
Achievements
• Three Silver & three Bronze International Automobile Advertising Awards
• Trained account and creative in Mercedes-Benz history, product line and brand voice
• Helped pitch and land the music channel Fuse as a client
Responsibilities
• Wrote print, interactive, radio, POS and dealer-convention pieces for Mercedes-Benz
• Wrote brochures for entire fleet of Mercedes-Benz cars, crossovers and SUVs

Ritta & Associates
Copywriter, July 2005 to May 2006
Achievements & Responsibilities
• Helped grow firm’s interactive business to twice the size
• Wrote print, collateral and direct for BMW, Samsung and Hunter Douglas

IAG Research
Copywriter, September 2004 to July 2005
Achievements & Responsibilities
• Wrote for Reward TV website to test effectiveness of product placement
• Helped raise the company’s profile, which was eventually sold to Nielsen

Metropolitan Media Group
Editor-in-Chief, December 2001 to September 2004
Achievements & Responsibilities
• Co-created Benzo, an upscale-lifestyle magazine for Mercedes-Benz drivers
• Managed in-house staff and stable of freelance writers, photographers and illustrators

COMPUTER SKILLS
Mac/PC, Microsoft Word, InDesign CS3, QuarkXPress, Power Point, Excel

EDUCATION
University at Albany, SUNY
Bachelor of Arts in English, with Honors

New York University
Certificate in Filmmaking

References available by request