Tim J. Coleman
Tim has worked across many categories on a wide range of brands—from A&E to XOLAIR. In addition, his brochures for Mercedes-Benz won six International Automobile Advertising Awards.
To find out his availability, please call 917-650-3044 or email timcoleman018 [at] gmail dot-com.
EXPERIENCE
CDMi Connect
Part of Cline Davis & Mann, a division of The Omnicom Group
Vice President – Copy Supervisor, October 2010 to Present
Achievements
• Launched ENGAGE, Pfizer’s system that manages events for healthcare professionals
• Supervised writing of CDM Group’s first responsive web design site: ACTEMRA.com
• Repositioned ACTEMRA for Patients, which led Genentech to award CDMi its Nurse business
• Helped win pitch for INYLTA, a Pfizer treatment for advanced kidney cancer
• Wrote app that logs attacks for XOLAIR, a Genentech treatment for allergic asthma
• Part of agency task force charged with creating digital publishing capability
Responsibilities
• Write branded and unbranded copy across full 360 of channels, with emphasis in video and digital
tactics
• Concept for brands that I manage and new-business pitches as well as for other teams
• Present creative to clients—from day-to-day contacts to vice presidents of marketing divisions
• Manage junior, senior and supervisor staff copywriters in addition to freelancers
• Work closely with account and planning teams on positioning and strategy for brands
• High-level collaboration with creative directors, such as producing and directing video pieces
Young Runner Creative
Owner and Operator, March 2009 to Present
Brands included:
Mercedes-Benz
• With Razorfish, launched first-ever branded Mercedes-Benz Facebook page and YouTube channels
• Conceived and wrote banner campaigns, including one for the redesigned 2011 R-Class
• Wrote banner ads for model-year change-over C, S, M and GLK-Class vehicles
• Wrote e-newsletters to Mercedes-Benz owners as well as tailored versions for prospects
A&E Television Networks
• Wrote consumer campaigns for programs on A&E, History and other AETN networks
• Wrote B2B trade campaigns and website copy for the History channel
• Wrote corporate ads for parent company AETN and presentations for its sales reps
The NHL
• With Catalano, Lellos & Silverstein, conceived and wrote banners, such as one for the launch of the NHL’s
live online hockey broadcasts
Microsoft
• With Collins/The Martin Agency, worked with team on strategic branding, including the messaging and
“tone of voice” for the opening of the flagship Microsoft store
Merkley + Partners
Senior Copywriter, May 2006 to February 2009
Achievements & Responsibilities
• Three Silver & three Bronze International Automobile Advertising Awards
• Helped pitch and land the music channel Fuse as a client
• Trained account and creative in Mercedes-Benz history, product line and brand voice
• Wrote print, digital, video, radio, POS and DM pieces for Mercedes-Benz
• Wrote brochures and other collateral for entire fleet of Mercedes-Benz vehicles
Ritta & Associates
Copywriter, July 2005 to May 2006
Achievements & Responsibilities
• Helped grow firm’s digital business to twice the size
• Wrote print, digital, collateral and direct for BMW, Samsung and Hunter Douglas
COMPUTER SKILLS
Mac/PC, MS Office, Adobe Acrobat Pro, Adobe CS, Adobe Connect DPS
EDUCATION
New York University
, Certificate in Filmmaking
University at Albany – SUNY
, Bachelor of Arts in English with Honors
References available by request